Ric, one of our Associates in Austin, TX has completed a recent project saying “The client wanted a very irish ad.� Turns out he wanted a fake irish leprachaun accent and typical jig music, etc.  Yuck.  I hate doing those…so I made one that made fun of those…with some big help from the irish talent in our pool.  Client loved it.  Rep loved it.  All ’s well that ends well.  ;-)”

If you need a real Irishman, let me know… Creative IDentity Group can deliver!

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Justin Kaiser & Associates
Creative Identity Group
Voiceovers and Internet Marketing
Phone/FAX - (888) 519-9575
http://www.JustinKaiser.com
http://www.CreativeIdentityGroup.com

I was recently asked the question… “Creative… what does it mean… to you… to your clients?”

It’s funny how my viewpoint on Creative continues to grow and change.  Creative to me means everything from the conceptual work to the production aspect and eventually the final output. The act of being creative for a purpose.  To the majority of clients and salespeople, “creative” means “anything to fill the airtime”. The word is used as a general catch-all noun to refer to the audio product.

It’s so much more than that.

To me, it means that I do indead “Create”.  It’s not a boiler-plate… it’s not banged out… it is indeed something that time and effort went into.  Creative is done with the purpose of providing something that is both entertaining and enticing to the listener; ego-satisfying (and contract renewing) to the person paying the invoice; and professionally acceptable by the person doing the “creating”.

“And make it really good…”

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Justin Kaiser
Creative Identity Group Marketing

As production people we have a tendency to produce for our ear possibly not understanding the science behind the processing we put on our productions, at least that was the case for me starting out. I knew that if you turned this knob this way my audio would sound different but I had no idea what that action was doing to my production.

Here is a visual link on You Tube regarding compression and limiting that will help you “see” what you are doing to that audio by turning that knob and what the outcome will be to the end user, the listener. I hope you find this interesting like I did.

[youtube]3Gmex_4hreQ[/youtube]

Here to Help!

Justin Kaiser
Creative Identity Group Marketing