~ What We Do… In a Nutshell ~

The Creative Identity Group team is a unique blend of talent from across the globe. From “New Media” to “traditional media” we are revolutionizing the world of on-air, mobile media, and online online marketing. We develop strategies, execute powerful campaigns, and get results.

Creative Identity Group is a full service creative resource department for your organization. We offer Virtual Creative Services for Radio and TV Broadcast, New Media Services for the Social Media Revolution, Web Development and Internet Marketing, On Hold and Voice Prompts to engage your customers.

Spike and Mike are to animation are what salad dressing are to sex… mmmmmm…. salad dressing…  Produced and Written by Ric and voiced by Michael and Ric…

Written and Produced by Bob on the Gold Coast and voiced by station voice Mark Maurer…

Written and Produced by John and voiced by Bob on the Gold Coast.

Written and Produced by Cuervo, voiced by Steve W and Redfire! Nice read Steve…

Written and Produced by Tim, we had the great talents of Steve and Michael lend their voices to the final produce…

Written and Produced by Michael with the lovely talents of Mo and Megs…

Written by AJ and produced by Bolt.  Dan in the heartland has another great read…

Nothing like writing a script that conveys a point and then being told you’re too fluffy…  and don’t get to the point.  My question is do you want to illustrate with words which connote feelings and emotions or do you want a page read from a telephone book? 

So, you can paint the picture, or you can turn that picture into a car ad…  and he wants a page from a phone book… “The HAM MUST GO… TO MAKE ROOM FOR THE LAMB… ALL SALADS HAS BEEN DRASTICALLY
REDUCED!!!”

Ask yourself… does this sell the product?

Thanks Ray, Loren, Bob, and Big Daddy Steve for a fun time at the races…

Albert and Johnny recently had a discusson about the importance of, among many things, talent direction.  Albert has always been a strong supporter of giving solid character direction for talent.  And he explains…

“It helps the voice actor to better understand what you have on paper, and it helps ensure your commercial ends up the way the heard it in your head as you wrote it. There are exceptions. There are times when you don’t know what you want from a commercial. You have the ideas and sound effects in your head… but you only have words on the paper. This is when you trust the talent to give you what they see and hear when they read the words. It’s important to be able to interpret writing - particularly in these cases. And when the talent really understands how to decipher a script, they give you the performance you never knew was in your writing.  Attached is a classic example. I had the storyline. I just didn’t have sound…until I got the read back.”

Written by Albert, produced by Murdoch, and performed by Peter.. enjoy!

And enjoy another that was written and produced by Michael specifically for Peter to voice…

We’ve got some great kids in our voicebank.  This is Tonya’s Kayli and a friend years ago. Loop on the VO.  Kayli is now a young lady she was about 7 here.

Why Fake It?  Let’s get the original.  Thanks Eamon!  Written and Produced by Bob…  There’s nothing better than authentic!

JT is on AIM with this promo produced for one of the weekend shows on a MN talk station. Very much a “theater of the mind” spot. Enjoy! :-)  Written and voiced by the show hosts with Loren as the announcer.

Just had a conversation with Ray and he said that he’s grown to really like the 5 second Adlet.  sed only for clients that are branded pretty well to begin with they can be effective and used correctly can kick major booty.  Clear Channel likes to take the credit for “inventing” these, but, I suspect, if you did a little research you’d find the just re-packaged it.

Written by AJ and produced by Bolt with VO from Leroy, Bob, and Steve…  Nice job kids. Thanks!